#FOURFITCHALLENGE

Four fit challenge is an campaign by sysav

Four items. One week. We have to change the way we think about fashion and become more sustainable.

Pull the boxes to find your favorite combination!

Four Fit Challenge +

Out with the old, in with the new. Right now the spring feeling tingles in all of us and it’s easy to go bananas on a new spring wardrobe. Together with Myrorna we want to challenge you to use all your creativity to start spring with a Four Fit Challenge! Think new, think Myrorna. Well, think recycling whatsoever. Bloppis (flea market on blog forum), luxury flea markets, swop shops and clothing switch partyn.

Why?

In Sweden we throw away about 8 kg of textiles per person per year. We produce and discard clothes and other items that affect the environment negatively. As much as 29,000 liters of water is needed to produce 1 kilo of cotton. As much as 1 kilo chemicals are required to produce 1 kilo textile. We can’t have it like this. Challenge yourself to think more sustainable around the fashion this spring. Reuse what you already have and think through your purchases. Simply shop and dress more climate friendly!

Stylist Mia Anderberg:
How to get a trendy and climate friendly wardrobe

Mia Anderberg works as a fashion and interior stylist for Mama, Amelia, Damernas Värld and is also a stylist for advertising assignments. To Mia, sustainable fashion is a clear benchmark in her work.

Here you’ll find Mias smartest tips for how to get a trendy and climate friendly wardrobe. It certainly fits perfect to start work with your climate smart wardrobe in connection with a #fourfitchallenge.

Share your #fourfitchallenge!

All Entry #minfourfit

Your planet, Your Choice!

SSNC started their eco-label Good Environmental Choice 25 years ago. The idea was to sensitize us consumers on how we shop to protect endangered animals, plants and habitats. So we can make the right choices for the future.

Read this article

Forgive us for the brutal truth

Cotton makes up about half of our clothes. You might not know this, but pests and weeds make cotton very difficult to cultivate. The fact is that the world’s cotton plantations account for 25 percent of world consumption of insecticide, and 11 percent of herbicide.

Read this article

About clothes and recycling

Before we work out the concepts around reuse and recycling we need to make clear what’s happening now: Today most of the textile waste in Sweden is incinerated. 20% is reused and a small part will be recycled.

Read this article

Download your Four Fit Challenge-kit here

Here are a bunch of pictures and the Four Fit Challenge-logo to facilitate for those who want to spread the campaign. Together we can affect the textile industry and making slow fashion and sustainable fashion this spring’s hottest trend.

DOWNLOAD YOUR FOUR FIT CHALLENGE-KIT

Shop second hand at Myrorna

Now is the best time to update your wardrobe with this spring’s stylish second-hand garments and accessories. Myrorna have filled their stores with soft, cool clothes to nice prices. For everyday, party and training. Stylish in your own way. .

Find your nearest Myrorna-store

Four Fit Challenge in media

Have you missed us when we talked Four Fit Challenge in the media, here are the best clips here! We talk about how the challenge came about, what it means to make a #fourfitchallenge and give our top tips.

Four Fit Challenge in media

Four Fit Challenge is an initiative of Sysav in cooperation with:

Staffanstorps kommun Svedala kommun Lunds kommun ÖKRAB Trelleborgs kommun Skurups kommun Kävlinge kommun Sjöbo kommun Vellinge kommun Lomma kommun Ystads kommun Va Syd

Four fit challenge is an campaign by sysav

Four Fit Challenge +

Why?

Stylist Mia Anderberg:How to get a trendy and climate friendly wardrobe

Share your #fourfitchallenge!

Four Fit Challenge is an initiative of Sysav in cooperation with:

Stylist Mia Anderberg:
How to get a trendy and climate friendly wardrobe